Aerockbics: 101

Rock music and aerobics. A force of endorphin-fuelled nature not to be underestimated.

I mean, it's no wonder we're all sick of the horrible music played down at the gym. Why should having awesome music taste and being into fitness be mutually exclusive? Let's face it, rocking out on the treadmill to AC/DC is only going to cut it for so long before you get tired and bored and in need of some company.

In need of a PIT!

Starting up Aerockbics now seems to me almost like a "D'OH!" moment. Why didn't I do this a year ago when I first qualified in fitness?? Answer: because I simply had NO IDEA how amazing and fun it would be. It's the class I always wanted to go to, and now it exists, and it works on every level I hoped it would. And more. It genuinely works for all fitness levels, the routines are good enough to get people pulling them out at their local rock disco, and it's a social, friendly class where you can actually meet people with common interests and have a laugh.

Now the only thing left frustrating me is how to get this out to a wider audience....

We're rolling out to two nights a week (hopefully) in May, adding a later class for our worker bees. It's time to spread the word and get both classes FULL. Business conundrum: I find it frustrating the way everyone who actually *comes* to the class loves it, but it's so tough to get people down there in the first place. I understand that our 6pm class may not suit some people's schedule, but what about all the others? Fear of the new? Just don't fancy it? Or... are the rumours true.... people who like good music just aren't into fitness? It's a wacky theory, but one a thousand big chain gyms confirm with their BAG O' SHITE playlists. Hmmm. Maybe my promotion and advertising just sucks.

Will keep mulling on't... now the weather's nicer maybe a outdoors session in Hyde Park on a weekend would be a smart publicity move!

...until then \M/